ChatGPT
Who should I use for our new bespoke kitchen?
Search Growth Opportunity Forecast
Build My Forecast
Your 12-Month Search Growth Forecast
Forecast your next 12 months of search-driven revenue.
Use real UK search demand and your own deal economics to model potential enquiries, sales and contracted revenue.
Takes around two minutes. No generic website score.
✓UK construction sector focus
✓Three commercial growth scenarios
✓Built in under two minutes
High-intent Google searchReady to buy
“bespoke timber windows near me”
#1
A competitor appears firstThey earn the click and the enquiry.
?
Your business is not visibleYour sales team never gets the chance.
Every month you remain invisible, high-intent searches become someone else’s opportunity.
The cost of being invisible
Ready-to-buy customers are searching.Your competitors are getting there first.
If your growth still depends heavily on referrals, rising paid media spend or salespeople prospecting cold, your website is not carrying enough of the load.
- Your Google Ads bill keeps growing just to maintain the same pipeline.
- SEO reports clicks and rankings, but cannot connect them to revenue.
- Referrals are valuable, but too unpredictable to build a growth plan around.
- Competitors are discovered before your sales team gets a chance.
Proof from the construction sector
Search growth results from real construction brands.
Windows and doors
Dale Joinery keeps competitors at bay
SEO-attributed revenue grew from £24k to £750k.
Potential customers were finding competitors through Google. Tradectory’s mission was to stop that trend and help Dale Joinery secure consistent revenue through organic search.
Revenue from SEO
2,900%
£24,000 in 2019 to £750,000 in 2023
Website sessions
386%
4,264 in 2019 to 20,746 in 2023
Google ranking for “stormproof windows”
From#24
To#1
The result was commercially meaningful growth, not simply more rankings and reports.
“I really feel they are an extension of our team, which has been instrumental to our joint success.”Matt Chambers, formerly of Dale Joinery
Dale Joinery results supplied by Tradectory. Comparison shown: 2019 to 2023.
Timber windows and doors
Mumford & Wood turns visibility into revenue
SEO became the strongest digital revenue driver.
Tradectory refocused organic search around the queries and content most likely to create qualified demand. Even with slightly lower year-on-year traffic, lead quality strengthened and won revenue accelerated.
SEO-attributed won revenue
£311.9k
January to March 2026, following £75.3k from September to December 2025
Keywords in the Top 3
88
March 2026, up from 18 in March 2025
Better traffic quality, stronger rankings and a rapidly growing presence in AI-generated answers.
AI Overview visibility
13→537
positions, March 2025 to March 2026
Mumford & Wood results supplied by Tradectory. Comparison periods are shown against each metric.
Inside the sector
Search strategy starts with understanding what buyers need to trust.
Construction buyers research more than a product name. They look for proof of process, capacity, quality, specification and delivery before they make contact. That commercial context shapes the searches, content and conversion journey we forecast.
AI Search
Your buyers are asking AI who to trust.
Architects, contractors, specifiers and homeowners now use ChatGPT, Claude and Perplexity to compare products, suppliers and specialist partners before they make contact.
If your brand is absent from those answers, you are invisible at a new and growing decision point.
Claude
Compare commercial roofing systems for a refurbishment project.
Perplexity
Which timber window manufacturer is best for a UK self-build?
What you will know
Get the commercial answers most SEO reports avoid.
Traffic is not the outcome. The Forecast connects visibility to enquiries, sales and contracted revenue using assumptions your team can see and challenge.
Commercial thinking, human conversation
01
How much demand exists?
See the real UK searches that could put your business in front of more ready-to-buy customers.
02
How many enquiries?
Model how better discovery and conversion could translate into qualified opportunities.
03
What could they be worth?
Connect opportunity volume to your close rate, contract value and sales economics.
04
What has to be true?
Adjust the assumptions and see which commercial levers make the biggest difference.
The value of taking action
Numbers you can challenge, not another audit that gathers dust.
In a few minutes, turn a vague belief that search should work harder into a visible, adjustable commercial opportunity.
Get My ForecastYour forecast brings together
- ✓A personalised 12-month opportunity, not an industry average
- ✓Three scenarios showing conservative, target and stronger growth
- ✓A visible route from search demand to enquiries, sales and revenue
- ✓Adjustable assumptions for conversion rate, close rate and contract value
- ✓A stronger basis for deciding whether the opportunity is worth pursuing
How it works
A clearer growth decision in around two minutes.
Step 01
Answer four questions
Tell us how your business sells, your revenue band, current investment and readiness to grow.
Step 02
Explore three scenarios
Adjust realistic commercial assumptions and see how the opportunity changes.
Step 03
Decide what to do next
If the opportunity is worth pursuing, review the assumptions with a Search Growth expert.
About Tradectory
Construction marketing is not a sideline for us.
Tradectory is a construction-sector Search Everywhere Optimisation agency. We help ambitious brands become the answer buyers find across Google, AI search and the wider discovery journey, then connect that visibility to qualified pipeline and revenue.
Our team combines technical SEO, content, digital PR, AI-search visibility and conversion insight around the searches that signal genuine commercial intent. Success is measured in qualified pipeline and attributable revenue, not vanity rankings or reporting volume.
1M+ Trade FollowersAcross the audiences we help brands reach
London + BirminghamUK teams supporting clients nationally and globally
Construction specialistsSector knowledge from strategy through to performance
Commercial reportingBuilt to connect marketing activity with pipeline and revenue
Who it is for
Built for construction businesses ready to act on the opportunity.
The automated Forecast currently works best for established, quote-led businesses with enough commercial headroom to pursue a serious 12-month+ search growth programme.
The strongest fit typically looks like:
- ✓A quote-led service or project business
- ✓More than £2m in annual revenue
- ✓At least £1,500 per month available for SEO
- ✓Readiness to pursue growth over a 12-month period
Manufacturer, ecommerce or merchant? Complete the qualification questions and an expert will review your business manually rather than forcing it into the wrong model.
Common questions
Before you build your Forecast.
Why not just run a standard SEO audit?
An audit tells you what is technically wrong. The Forecast helps you decide whether fixing and growing search visibility could be commercially worthwhile.
Is the Forecast a guarantee of future results?
No. It is an indicative planning scenario built from your inputs and stated assumptions. Its purpose is to support a better commercial decision, not promise a result.
What happens if the automated Forecast is not right for my business?
Your details will be reviewed by an expert, who may call briefly during working hours to understand your model and recommend the most useful next step.
What happens during the Search Growth Review?
You will review the assumptions behind the model, discuss your commercial priorities and identify the most valuable next actions with a Search Growth expert.
Search specialists
See the opportunity before another quarter passes.
Build your personalised Forecast in around two minutes. If the opportunity is strong and there is a fit, request a review with a Search Growth expert.
Build My 12-Month ForecastWe only take on a small number of new Search Growth engagements each quarter.